I’m sharing this Moz.com article as a way of keeping track of it: 10 Things I’ve Learned While Learning Facebook Ads.
The list of things that are included as “learning opportunities” include:
#1 – Your ad image must contain less than 20% text.
#2 – Split test your bid models between CPC, CPM, & Engagement.
#3 – Targeting options utilize both AND operators and OR operators.
#4 – Selecting Location doesn’t necessarily mean people who live there.
#5 – Facebook’s third party data goes far beyond the things you think Facebook knows about you.
#6 – There are 4 ways to access Facebook ad management, with varying levels of difficulty.
#7 – It’s tempting to prefer desktop over mobile, but do your research first.
#8 – Get your pixels straight before you start running ads.
#9 – Segment your creative!
#10 – Start using good naming conventions now.