I’ve been taking a look at how some different publications and blogs “do” the disclaimer to their readers about the fact that a post or upate might be something for which they’ve gotten paid. Magazines used to place “advertorial” on the pages that were actually ads but looked like news and features (I think they may still do this). TV used to have sponsorship notices with a “brought to you by” announcement. Then there were the infomercials… don’t get me started on those.
Still, for blogs and such, the FTC has rules in place. So how do you provide the disclaimer in such a way that it doesn’t take away from the rest of the experience? I like the way CultureMap presents promoted content. The article stats, clearly, in the segment link and on the page, that it’s part of a promoted series and, in many cases, also that it wasn’t written by their editorial staff. Clear and subtle.
Do you have an example you like?
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