Did you miss “The Brands and Bloggers Guide to the New FTC Disclosure Guidelines” webinar? It was held on May 14, 2013 in partnership between Hispanicize, the Hispanic Public Relations Association (HPRA), the Latina Mom Bloggers network and Blogalicious. It was a great conversation about the realities of working in social media (including blogs) when you are being paid by sponsors.
The short version is that you must disclose that you are being paid in every communication (even in tweets) that is an endorsement of a product, company or service. Yes, every single one.
Read the tweets (below in a Storify board). And let me know if you have resources to share. (This is part of our ongoing, and new, Legal series.)
— Posted by Sandra Fernandez