Looking to use LinkedIn to help you build your personal brand? Start by reading How to Showcase Your Personal Brand on LinkedIn: 8 Tips. The short list:
- Be authentic.
- Create a distinctive LinkedIn profile headline.
- Be consistent.
- Increase your visibility.
- Build your strategic brand association.
- Regularly add to your knowledge.
- Share your expertise in LinkedIn Groups.
- Give generously.
Of particular interest is the one about sharing your expertise in LinkedIn Groups. Groups and answers are, in my opinion, an underused way to reach out to others and build your brand in an area of expertise.