2016 Social Media Image Size Cheat Sheet

One of the reasons I read the Constant Contact blog is that they consistently share great stuff like this.

Source: 2016 Social Media Image Size Cheat Sheet | Constant Contact Blogs


Best times to post on social media

Want to know what times are best for posting on social media? According to this article from Social Media Examiner, the following are best times to try:

  • Try posting to Facebook on Wednesdays at 3 pm, Thursdays and Fridays from 1 to 4 pm, and Saturdays and Sundays from 12 to 1 pm.
  • Tweet from 12 to 3 pm, and at 5 pm during the workweek.
  • Post to LinkedIn just outside of working hours (7:30 to 8:30 am, and 5 to 6 pm) and on lunch breaks at 12 pm on Tuesdays, Wednesdays and Thursdays.
  • Pin from 2 to 4 am and 2 to 4 pm.
  • Avoid posting to Instagram from 3 to 4 pm on Mondays and Thursdays.

Interesting … I wonder if they’re right?

Source: How to Optimize Your Social Media Schedule for Maximum Impact : Social Media Examiner


More info about contracts for bloggers

Today’s recommended resource is “What Bloggers Need to Know About Contracts.” It provides specific recommendations on what to look for and potential pitfalls.

Source: What Bloggers Need to Know About Contracts


A Daily Checklist for Social Media Managers

Today’s recommended resource is a checklist that gives you the recommended tasks (daily, weekly, monthly and quarterly) for social media managers. This would apply to community managers as well.

Source: A Complete Checklist for Social Media Managers (Infographic) | SocialTimes


Twitter Chats Just for Marketers

Today’s recommended resource is a list of Twitter Chats for Marketers. There are a few chats on this list that I’ve participated in myself. It’s a good place to start out.

Source: 25 Twitter Chats: Just for Marketers


10 things to know about Facebook Ads

I’m sharing this article as a way of keeping track of it: 10 Things I’ve Learned While Learning Facebook Ads.

The list of things that are included as “learning opportunities” include:

#1 – Your ad image must contain less than 20% text.
#2 – Split test your bid models between CPC, CPM, & Engagement.
#3 – Targeting options utilize both AND operators and OR operators.
#4 – Selecting Location doesn’t necessarily mean people who live there.
#5 – Facebook’s third party data goes far beyond the things you think Facebook knows about you.
#6 – There are 4 ways to access Facebook ad management, with varying levels of difficulty.
#7 – It’s tempting to prefer desktop over mobile, but do your research first.
#8 – Get your pixels straight before you start running ads.
#9 – Segment your creative!
#10 – Start using good naming conventions now.



Facebook Advertising 101

For anyone who has ever thought about getting started with placing ads on Facebook, Social Media Examiner put together a Facebook Advertising 101 podcast you may want to check out: “Facebook Advertising 101: How to Get Started With Facebook Ads.” There is a detailed article accompanying the podcast, with screenshots and everything.

I’m still learning how to best use Facebook ads, so I’m always looking out for tips on how to improve.


Source: Facebook Advertising 101: How to Get Started With Facebook Ads | Social Media Examiner


How to Teach Yourself SEO in 30 Days



Today’s suggested read is a self-guided learning article I found on HubSpot: “How to Teach Yourself SEO in 30 Days.” From the perspective that you can never know enough about SEO, I’m sharing this so I can actually work my way through all 30 days … eventually.

Learn the basics of SEO in 30 days — covering everything from on-page SEO to keyword research to measuring success.

Source: How to Teach Yourself SEO in 30 Days


Video Pick: How to Add Annotations to YouTube Videos

youtube-iconsbkgd-fade-1920-800x450Today’s video pick is from one of my favorite sites: Free Technology for Teachers. Though I’m not a teacher. I’ve picked up a lot of useful suggestions on channels, hacks, and other things to do for digital marketing.

I’m not actively using YouTube at this time, but I wanted to make sure I bookmarked this entry for future use. Using video marketing on YouTube is on my “to do” list.

Do you have more YouTube tips to share?

Source: Free Technology for Teachers: How to Add Annotations to YouTube Videos


People now spend more time using apps than watching TV

Today’s recommended reading is an article from Mashable: People now spend more time using apps than watching TV. I’m guessing that this isn’t really news to most of us, but it’s still interesting to see the data behind how much time we’re actually spending on each:

In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV.

Wow. Just wow.

Do you consider yourself part of the “norm” in this? Do you spend more time or less on TV? on apps? I think I spend less, but I may be self-deluded.