A look at YouTube Analytics

Today’s recommended read is “YouTube Analytics for Social Media Marketers.”

Social media marketers need to think critically about each platform, and understanding how your YouTube analytics could improve engagement is no exception.

Source: YouTube Analytics for Social Media Marketers | Sprout Social


Twitter Search Operators Cheatsheet


Today’s recommended resource: Ultimate Twitter Search Operators Cheatsheet from Sprout Social.

I’ve given a class on how to use Twitter advanced search to help find online sources (for journalists). This is a great way to teach yourself how to do just that.


Facebook Blueprint: Training Modules for advertising on Facebook

Today’s recommended resource will help you improve your success with Facebook’s advertising …

With more than 43 eLearning modules, Blueprint will help you learn the skills to move your business forward.

Source: Facebook Blueprint: Training Modules for advertising on Facebook


Twitter Chats Just for Marketers

Today’s recommended resource is a list of Twitter Chats for Marketers. There are a few chats on this list that I’ve participated in myself. It’s a good place to start out.

Source: 25 Twitter Chats: Just for Marketers


Guide to ‘Google My Business’

Vertical Response has a useful article to check out: “The Ultimate Guide to ‘Google My Business’.”

Learn how to set up, use and get the most out of Google My Business.

Source: The Ultimate Guide to ‘Google My Business’ | VerticalResponse Blog


The Blog Post Checklist – After You Publish Your Post

You’ve written a great post. You did research, proofed and edited, and pulled a fabulous photos. You hit “publish.” Now what? The Blog Post Checklist answers that question, giving us a pdf you can print out to check off items. To do items are organized by stages:

  • Immediately after posting
  • Soon after posting
  • Later after posting

The list is a great tool to make sure you’re maximizing your blog posts and helping to get readers. Because, really, if no one reads your great post it sort of defeats the purpose of the blog.

Get the Checklist at: The Blog Post Checklist: After You Publish Your Post


Create or Improve your Facebook Business Page

Sprout Social posted a great step-by-step guide to creating your Business Facebook Page. It walks you through every decision needed to start a page from scratch, from the name to adding videos. The article also covers steps to improve an existing page and ways to grow your fan base as well as planning out your content. Check it out.

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Source: Essential Facebook Business Page Guide | Sprout Social


Twitter Launches “Safety Center”

Twitter has launched a “Safety Center,” located at

Twitter hopes to further that progress by launching a “Safety Center,” which aims to put all of the resources for online safety in one easy-to-find spot: Some of the resources are based on initiatives that the company has already kicked off, but it was really difficult to find detailed information about them.

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Source: Twitter Organizes Its Disjointed Online Safety Initiatives With The Launch Of Its “Safety Center” | TechCrunch

Image source: OpenClipartVectors / Pixabay


Google+ Photos Is Shutting Down On August 1

googleplus-512-blackIf you’ve been using Google+ for photo sharing, you need to know that it’s shutting down on August 1, 2015:

Google Photos (note the lack of +) — as in the excellent, unlimited free photo host that Google launched back in May — will live on.

The shutdown of Google+ Photos will start on August 1. According to Google, the Android version will go first; shortly thereafter, the web and iOS versions will go dark.

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Source: Google+ Photos Is Shutting Down On August 1st | TechCrunch

More info on Google Photos:


IFTTT recipes to help you share Instagram pics

IFTTT recipes to help you share Instagram pics (more info at recently started using my first IFTTT recipe, and I love it! For those of you who (like me) haven’t discovered IFTTT, it’s short for If This Then That. It lets you set up triggers on your social channels that prompt specific actions.

In my case, when I post an image onto Instagram, IFTTT subsequently reposts the image in Twitter as a native image, copying over the message. It’s awesome! That way I don’t have to post it twice myself and Twitter shows real photos in my posts instead of Instagram links.

I got the “recipe” link from this Mashable article, “5 IFTTT recipes to share Instagram pics like a boss.” The article includes other recipes like automating your Instagram Photos being added to a specific Facebook album and sending tagged photos to Tumblr.

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