How to Teach Yourself SEO in 30 Days



Today’s suggested read is a self-guided learning article I found on HubSpot: “How to Teach Yourself SEO in 30 Days.” From the perspective that you can never know enough about SEO, I’m sharing this so I can actually work my way through all 30 days … eventually.

Learn the basics of SEO in 30 days — covering everything from on-page SEO to keyword research to measuring success.

Source: How to Teach Yourself SEO in 30 Days


Improve your LinkedIn profile

2013.12 linkedin-256-blackIs your LinkedIn profile complete? There are a few things you can do to improve it and get the best results from your account (via PR Daily).

Include a professional photo. Make sure that it represents you within the industry you work in.

Customize your public profile URL. If your name is still available, use that. If it’s not available, use a variation on your name that you will be able to use for years to come.

Add links to articles, blog posts, videos or work samples to your profile.This is a great way to ensure that your work and expertise is represented on the profile. I’d include things like Slideshare decks and even photos or screen shots of visual work you’ve done.

Update your “skills and endorsements” page. Make sure you do this frequently.

Update your status at least once a week and write via LinkedIn Publisher. This is one I have to do myself, using LinkedIn Publisher to add articles.

Their list is longer, you may want to check it out. Do you have any tips to add?

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SOURCE: 10 ways to make your LinkedIn profile the best it can be || PR Daily


2014 Social Media Image Size Cheat Sheet

FacebookLast year I posted a link to the Social Media Today’s Social Media Dimensions Cheat Sheet. I just found a 2014 updated list of dimensions posted at Constant Contact.

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SOURCE: 2014 Social Media Image Size Cheat Sheet || Constant Contact


Learning to use my DSLR class — Assignments

I am taking an online course to learn more about the manual settings on my new DSLR camera. As a class assignment I had to post photos online to share. I will be doing that via this post.

Lesson two, assignment two

I don’t own any specialty lenses yet. I used the macro setting on my Canon’s 18-55mm lens.



FTC Public Workshop on Digital Advertising

2013.11 Just a few hundred... dozen...If you happen to be in the Washington D.C. area on December 4, 2013…

ShoeMoney reports that “the Federal Trade Commission (FTC) plans to go ‘native’ on Dec. 4, hosting a public workshop on the latest innovation in digital advertising: so called ‘sponsored content,’ a.k.a. ‘native advertising.'”

More from the FTC:

The Federal Trade Commission will host a one-day workshop on Wednesday, December 4, 2013 to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and self-regulatory organizations to explore:   the ways in which sponsored content is presented to consumers online and in mobile apps; consumers’ recognition and understanding of it; the contexts in which it should be identifiable as advertising; and effective ways of differentiating it from editorial content. The workshop will be free and open to the public. No pre-registration is required. Seating is limited, however, and seats are available on a first-come, first-served basis.


December 4th, 2013
Event begins at 10:00 am
(Registration opens at 9:15 am)


FTC Conference Center
601 New Jersey Avenue, NW
Washington, DC 20001

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SOURCE: The FTC Goes ‘Native’ – ShoeMoney



wordpress-256-blackDo you host your blog with WordPress has a great online resource with instructions on how to set up your blog, set up a theme and even how to go mobile. Get started with “Get Started.”

Of particular interest is the part about setting up your public profile and gravatar. This is how you can determine the photo that shows up next to your name when you comment on others’ blogs.

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RESOURCE: Learn || Get Started


TechStreet Houston — Houston’s innovators under one roof — #techstreet

TSH_LongLogo_RGB_Final_v1Houston’s innovators are joining forces in a one-day event that will give you an opportunity to “learn about and contribute to smart city initiatives that improve housing, transit, environment, organization and the dreams of Houstonians.”

The TechStreet Houston Smart City Event is being held (in Houston) on Wednesday, November 20, 2013 at the George R. Brown Convention Center. And it’s free! I have started blogging about it on I invite you to find out more, register, and attend.

Links & More Info:

See you there!


Hispanicize 2014 Call for Speakers — deadline is November 17, 2013

Hispanicize has issued a call for speakers for the 2014 conference:

Hispanicize 2014 ( (#Hispz14), the annual Latino trends event for media, social media, marketing, music and film, today offered a preview of an ambitious agenda that will bring greater emphasis to content for Hispanic journalists, bloggers and marketers while also expanding to include Latino tech, fashion and food.

“We’re working with the nation’s top Hispanic brand marketers and agencies to ensure that next year’s event is the most engaging and innovative one yet,” said Hispanicize event and Hispanicize Wire founder Manny Ruiz (@MannyRuiz).

Against the backdrop of Miami, Hispanic media and marketing capital of the U.S. and gateway to Latin America, Hispanicize 2014 (April 1-4) will feature an ambitious agenda of more than 65 sessions, 130 presenters, concerts, film screenings and other special offsite events. The event’s home will be the InterContinental Miami hotel.

Here’s an industry-by-industry look at what Hispanicize 2014 will offer:

Journalists and Bloggers

Hispanicize 2014 will once again feature separate content showcases tailored to the needs of Latino bloggers and to Hispanic journalists. In addition to giving bloggers and journalists their own in-depth tracks, Hispanicize 2014 will also feature premium, overlapping content focused on the topic of media entrepreneurship, one of the hottest topics in the industry.

To underscore the increasingly vital role journalists and bloggers will play at the event, organizers have tapped Latino USA and NPR legend Maria Hinojosa to co-chair Hispanicize 2014. In addition to being an award-winning journalist, Hinojosa personifies entrepreneurship as President of The Futuro Media Group.

As with previous Hispanicize events, event sponsors will have numerous top quality opportunities to engage with the Who’s Who of Latino bloggers and journalists that converge at the event.

Marketing/Social Media

One of the most important tracks of the event will continue with a triple focus on premium marketing research, award winning case studies from PR, advertising and social media as well as advanced how-to sessions. Unlike previous years, the entire marketing/social media track will put emphasis on advance level content.

Technology and Entrepreneurship

Building on its pilot program for Latino tech entrepreneurs that was featured at 2013 event, Hispanicize 2014 will work with various partner organizations to host several, in-depth programs to help Hispanic entrepreneurs harness the power of crowdfunding platforms, technology and marketing.

Fashion and Food

The 5th annual event will mark the full blown debut of Latino fashion and food into Hispanicize.

“Fashion and food activations will be creatively integrated into various parts of the event in order to complete the multi-sensory look, feel, sound and taste of the event,” said Ruiz.

Latin Music Showcase
For the second straight year the Latin Music Showcase will bring A-list and indie music artists to the event. In addition to music performances and memorable after parties, this showcase will also consist of professional development sessions examining the latest industry trends.

Film Showcase
The Latino Film Showcase of Hispanicize 2014 will include several professional development sessions, a major feature film premier and a special Short Film Chill Room. The short films will play in this special room in a continuously looping fashion. Only short films will be competition films in 2014.

Latinovators Showcase

The Latinovator Awards will once again return to recognize Latino celebrities, business professionals and other top achievers who have become crossover successes or whose stories are remarkable or inspirational. In addition to in-depth, event wide interviews with Latinovators like previous honorees Rita Moreno and Soledad O’Brien, the showcase will also consist of special sessions devoted to entrepreneurship and innovation.

National Advisory Board

The event’s content will be selected exclusively by a national advisory board comprised of more than 40 Hispanic brand marketing executives and influencers from the industries of advertising, public relations, journalism, social media, film, music, business and technology.

Call for Sessions and Speakers

To submit a stimulating session, speaker or presentation for the event, click on The submission deadline is November 17, 2013. Hispanicize 2014 will only showcase ideas that are fresh and have not been recycled from other conferences.

Early Bird Registration Discount until Oct. 31

Registration for Hispanicize 2014 are now open. A 25% early bird discount will be available through October 31 at Enter code “Earlybird14″ before checking out.


Sponsorship information is available by contacting or calling 203.364.4779.

About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 ( (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

Hispanicize 2014 will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami. More info at


Houston Social Media Breakfast on Friday, June 14

The next Social Media Breakfast in Houston will be this Friday, June 14, 2013 at 8:30 AM. The topic is “Online Influencer Marketing: Matching Brands and Influencers.” The speaker is Gerome Sapp, a five-year NFL veteran. First drafted in 2003 by the Baltimore Ravens to play safety, the next year he signed with the Indianapolis Colts where he played two seasons. He later returned to Baltimore where he added another two seasons to his resume.

From the Facebook invite: “In 2011, Gerome founded Fluencr, a web based social influence platform that allows individuals the ability to connect with their favorite brands and get rewarded for their brand specific influence. Being a previously endorsed professional athlete, Gerome brings an authentic understanding of the market and the pain points of both brands and influencers. Fluencr allows brands the ability to verify and validate the social value each ambassador holds for their brand while providing them with ROI validating analytics surrounding each ambassador. The platform also allows brands, as well as ambassadors the ability to monetize individual influence via social media marketing campaigns.”


#brandsandblogs: Tweets from “The Brands & Bloggers Guide to the New FTC Disclosure Guidelines” Webinar

Did you miss “The Brands and Bloggers Guide to the New FTC Disclosure Guidelines” webinar? It was held on May 14, 2013 in partnership between Hispanicize, the Hispanic Public Relations Association (HPRA), the Latina Mom Bloggers network and Blogalicious. It was a great conversation about the realities of working in social media (including blogs) when you are being paid by sponsors.

The short version is that you must disclose that you are being paid in every communication (even in tweets) that is an endorsement of a product, company or service. Yes, every single one.

Read the tweets (below in a Storify board). And let me know if you have resources to share. (This is part of our ongoing, and new, Legal series.)

— Posted by Sandra Fernandez