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Blogs are still best choice to reach consumers

With all the options out there, are you wondering if blogging has lost its lustre? According to this article from ClickZ, the answer is no. 

Technorati’s 2013 Digital Influence Report found that blogs are more likely to influence consumer purchase decisions than any major social network, online magazine, or forum.

You can access the Technorati Media’s 2013 Digital Influence Report and download it for the full thing. 

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Resources:

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Social Media Breakfast Houston – Friday, May 10 (#smbhou)

The next Social Media Breakfast in Houston will be this Friday, May 10, 2013 at 8:30 AM. The speakers are Fred Goodall, Juan Alanis, and John Pacini. This month’s topic is “Bloggers and Brands: Finding the Perfect Pairing.” From the Facebook invite:

It seems sometimes that brands and bloggers have a challenging relationship. On one hand, brands want bloggers to talk about their products and services in a positive light, and bloggers want to represent brands that they really love and can feel good about promoting. On the other hand, bloggers can also pose a threat to brands when they don’t agree with the way a company is doing business or how they are marketing to customers.

We have invited a panel of bloggers (in this case Dads) to discuss what bloggers can really offer to a company or brand and how they wish brands would approach them. We will also talk about what brands should look for in a blogger and what will really move the needle when working with influential bloggers. In this fast-paced session we will discuss:

1. How to find influencial bloggers who can really represent your brand or company
2. What bloggers expect from companies who reach out to them
3. What the triggers are that can set off a blogger backlash
4. What is the best way for a blogger to approach a brand
5. Should bloggers be compensated, what about sponsored posts?
6. The problem with giveaways on a blog

And much more…

SPEAKERS

Fred Goodall:

Fred started Mocha Dad in 2008, to chronicle his life as a father and to counter the negative stereotypes regarding black fatherhood. Now he uses the blog to not only capture his personal experiences as a father, but also to help motivate other men to be more actively engaged and involved with their children, families, and communities. Fred is a writer and fatherhood advocate. He also writes about business, travel, and social media.

Blog: http://mochadad.com/
Twitter: https://twitter.com/mochadad/
Facebook: https://www.facebook.com/pages/Mocha-Dad/32466428487

John Paccini

John is an entrepreneur, business advisor, and occasionally syndicated radio host.He is a co-founder of the Dad 2.0 Summit, a national conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood. During his career, John has advised over 40 startups through growth, business development, and fundraising. He has also worked with a list of large companies that includes John Hancock, Best Western, and Harman International, as well as numerous family offices, top executives, and professional athletes.

Website: http://www.dad2summit.com/
Twitter: https://twitter.com/superjohn
Facebook: https://www.facebook.com/dad2summit

Juan Alanis

Juan blogs at Juan of Words, where he writes about culture, family, entertainment and language – what he calls the Hispanic lifestyle. Juan also works as a bilingual communications professional with experience in public relations, media management, journalism, written communications, multimedia development, web content management and publishing, corporate communications, and Spanish language translation.

Blog: http://www.juanofwords.com/
Twitter: https://twitter.com/juanofwords
Facebook: https://www.facebook.com/juanofwords

If you’ve never been to a Social Media Breakfast, then you’re missing out on a great opportunity to meet some of the most talented social media professionals in Houston. The events are usually held on the second Friday of the month, but it’s best to check in with their Facebook page to verify the date of the next event.

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Webinar on the FTC’s blogger rules on May 14, 2013

From HispanicPRblog:

As part of a new ongoing series of social media and marketing webinars created by the annual Hispanicize event, the Hispanic Public Relations Association (HPRA), the Latina Mom Bloggers network and Blogalicious are teaming up for a free national webinar May 14 titled “The Brands and Bloggers Guide to the New FTC Disclosure Rules”.

For more information, and to register, visit “Free Webinar: The Brands and Bloggers Guide to the New FTC Disclosure Rules set for May 14.”

(reprint from RedesHouston)

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Links, posts and stories you may have missed — February 18

iPhone Photography
Did you know the Houston Center for Photography is giving a class in iPhone photographs? Check out “Center offers controversial iPhone photography class, raising questions of what is art” for some additional information. It’s called “iPhoneography.” I’m not making that up.

Plagiarism
Want to see if anyone is stealing your blog content? This article, “5 Simple Online Services for Checking Content Plagiarism,” from ProBlogger  suggests a few services you can try:

Privacy Policy Generator
Need to create a new privacy policy for your organization? You can generate your privacy policy using Iubenda. You’ll have to login using Facebook or create an account, then you answer a few questions to create a copy and paste privacy policy for your website.

Google Hangouts
One of the little-known and underutlized benefits of having a Google+ account is Google Hangouts. This gives you the option of videoconferencing for up to 10 people. In addition, you can choose to do Hangouts on Air, which is basically videostreaming with an automatic archive on Youtube. To get started, check out this post: “Using Google Hangouts for Newbies.”

Content Curation
Want to curate content as part of your content marketing plan? Start with “19 Great Web Curation Tools” to choose the service to us.

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Social Media Week in Houston

Social Media Week
Houston will be hosting a few events Monday, February 18, 2013 through Saturday February 23, 2013 to participation in the internationally-observed Social Media Week. Of particular note is the specially-scheduled Houston Social Media Breakfast featuring a panel comprised of May Borras, Daniel J. Cohen, Justin Concepcion, Michele Price and Robbie Wright. Entitled “Social Media Trends in 2013 that Impact Houston,” this #smbhou will be held on Friday, February 22, 2013 at 8:30 am at Canopy Restaurant (3939 Montrose, Houston TX 77006).To learn about the panel and the panelists, and for RSVP instructions, visit this site

 

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LATISM Houston Lunch & Learn Series, January 31st #latismhou

I will be leading the first Latism Houston Lunch & Learn workshop on January 31st at noon. More info on this free event:

Facebook & EdgeRank: What You Need To Know
Thursday, January 31, 2013
noon-1 p.m.
Clayton Library
Carriage House Meeting Room
5300 Caroline Street
Houston, TX 77004

REGISTER TODAY!

Here’s the entire series:

  • Facebook & EdgeRank: What You Need To Know — January 31, 2013, 12:00 p.m. – 1:00 p.m.
  • E-mail Marketing: From Emails To e-Newsletters — February 21, 2013, 12:00 p.m. – 1:00 p.m.
  • YouTube 2.0: How To Build Your YouTube Network — March 28, 2013, 12:00 p.m. – 1:00 p.m.
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Houston Social Media Breakfast presents C.C. Chapman, February 1

From the Houston Social Media Breakfast Facebook invite:

“Join us for a conversation with C.C. Chapman. As fortune would have it, he will be in town as a speaker at the Dad 2.0 Conference (If you haven’t registered, you should consider going, http://www.dad2summit.com/). He has generously agreed to share his wealth of knowledge with us at the Social Media Breakfast in Houston. C.C. has a unique view into the world of the “Daddy blogger,” social marketing and much more.”

Date & Time: Friday, February 1, 2013 at 8:30am

Location: Canopy Restaurant
3939 Montrose Blvd, Houston, Texas 77006

This event is free, but please register on Facebook.

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Links, posts and stories you may have missed — January 21

Sharing Large Files
How-To Geek share “The Best Free Programs and Online Services for Sending and Sharing Large Files“:

Grab files from your computer
Want to learn “How to remotely grab files off your home PC“? BNET points out that you can do this using Microsoft’s SkyDrive

Blogging Conferences in 2013
Planning on attending a blogging conference in 2013? Then you need to check out the Latina Bloggers Connect overview of the best conferences of the year. It’s a month-by-month breakdown of the best conferences out there. Great list! 

Law & The Media
The Houston Bar Association’s 27th Law & The Media Program will be held on Saturday, February 2, 2013 at the South Texas College of Law. The program examines “Crimes Against Humanity: Science, Smugglers and Survivors.”

This year’s two-theme, two-panel seminar includes journalists, attorneys and newsmakers at the intersection of two of Houston’s most challenging legal and societal issues: forensic science and exoneration controversies and the epidemic of human trafficking.

The program will be from 9 a.m. to 12:30 p.m. Saturday, Feb. 2, 2013, at South Texas College of Law, located at 1303 San Jacinto.

SpaceUp Houston
Want to attend a great unconference? Check out SpaceUp Houston’s 4th Commercial Spaceflight Panel on Friday, February 8th, 2013. It’s free!

Join SpaceUp Houston at the Lunar and Planetary Institute to learn what the Commercial Aerospace companies have been doing and have planned for manned and unmanned space exploration. 

This is SpaceUp Houston’s 4th Commercial Spaceflight panel, and our event offers you the most up-to-date information straight from representatives at each aerospace company.  Plus, You’ll have the opportunity to ask questions and network with experts inside the Aerospace Industry.

Register today!

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Houston Social Media Breakfast (#smbhou) — Friday, January 11

Social Media Breakfast is one of those “must attend” events if you are a using social media professionally, or thinking about starting. Every month they have a different topic, and wonderful speakers. I always learn something. If I can’t attend, I monitor the Twitter stream for the nuggets of gold that are shared by those who did attend, using #smbhou as the hashtag. 

Latinos in Social Houston Chapter is providing the panel for this moth’s Houston Social Media Breakfast:

We are excited to partner with Houston Social Media Breakfast for the January breakfast, “Reaching the US Latino Community through Social Media.”

Date & Time: Friday, January 11, 2013 from 8:30am to 10:00am
Location: Canopy Restaurant, 3939 Montrose Blvd., Houston TX 77006

Panelists:

  • Julie Jameson Grayum, PR Business Manager/Account Supervisor with Lopez Negrete Communications, and
  • Vanessa Astros, Vice President of Communications at Fleishman-Hillard Houston

Houston Social Media Breakfast events are FREE, unless otherwise stated. This month’s event is free. 

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“Marketing Metrics the Matter!” (storify)

I missed it, but Richie Escovedo verynicely put together a storify board from “Marketing Metrics the Matter!” webinar featuring Gini Dietrich (@ginidietrich). Here’s the board: