Social Media Breakfast Houston – December 14

Social Media Breakfast Houston December 2012 Meeting 
Learn About Social Media Strategy, Help a Local NonProfit (Gift of Guidance)

When: Friday, December 14, 2012 || 8-10 AM

Where: Canopy Restaurant | 3939 Montrose Blvd, HTX 77006

How Much: Free!

One of the best ways to learn about something is to do it. Social media strategy is one of those things. Even better is to help someone else at the same time. The annual “Gift of Guidance” program is designed to do just that.

Next week, we are dedicating our program at the December Social Media Breakfast to help eleven Houston-area nonprofits with their social media strategy for 2013. We will work in small groups with each nonprofit, so not only will you learn from your peers, you will also make a huge dif

ference for a nonprofit.

When you arrive we will assign you to a nonprofit. We have drafted experienced table leaders to lead your table and nonprofit through the POST process for social media strategy. You might even get a few ideas for your own 2013 strategy.

Be sure to RSVP for the one program this year that will pay in dividends. Don’t miss it!
NonProfits We Will Be HelpingHouston Technology Center
Love In Abundance, Inc
Rainard School
Hashoo Foundation USA
Family Services of Greater Houston
Houston Food Bank
Houston Boychoir
San Jose Clinic
Teach For America – Houston

About Social Media Breakfast Houston: 
Social Media Breakfast Houston is a grass-roots organization of professionals in the greater Houston area who meet monthly to discuss the advent of social media and its application to business. The Breakfast is organized by Kami Watson Huyse (Twitter: @kamichat) and Brian Cohen (@bhcohen01). Subscribe to the Social Media Breakfast Houston list for monthly reminders!

NOTE: Description and info from the Caroline Collective enewsletter


Facebook Scheduled Posts

I’m a longtime user of Hootsuite, mostly because it provides the most seamless, easy-to-use and robust update scheduler I’ve found for the money. (Yes, I have a paid account.) Most social networks don’t include a hardwired system to schedule posts. Facebook just changed that. As explained by Entrepreneur:

You can schedule your updates to post at a future date and time using the Facebook sharing tool (that’s the box you use to create and post a Status Update). Until now, the only way to schedule a post in the future was through a third-party app. But now, simply by clicking the symbol resembling a clock in the bottom row of the sharing tool and selecting a time and date that you’d like it to go live, you can post a Status Update, photo or video up to six months in advance.

I probably won’t abandon Hootsuite anytime soon, but this is a good tool for those just getting started.


Social Media Training for Public Information Officers

Co-sponsored by the Fort Bend County Office of Emergency Management,
the Fort Bend County PIO Network
the Harris County Regional JIC ,
and the Houston/Galveston Regional PIO Network

Tuesday, February 28, 2012
9 am to 2 pm

Fort Bend County Libraries
George Memorial Library
1001 Golfview Drive
Richmond, TX 77469

Social Media has become the new “shiny toy” in communications. Everybody is rushing to open Twitter accounts, Facebook pages, and a multitude of other channels. But once you’re on social media, do you know which tools to use? how often to post? how to reach out to your customers? Are you ready to use social media to communicate with your customers in a crisis?

Most government agencies these days are trying to do more with less – less time, fewer people, smaller budgets. Social media can help you extend your agency’s reach and communicate more effectively.  Join Sandra Fernandez and Elaine W Krause as they share tools and tips for devising a social media plan and policy that will equip you to communicate at peak efficiency during that next hurricane, flood or brush fire.

This is a hands-on training. Bring your laptop with wireless Internet access or cellular air card.


9-10:30 am – Facebook & Twitter Topics — In this hands-on workshop, you will learn how to:

  • Set up & maintain FB & Twitter for your organization
  • Optimize your profile so people (and search engines) will notice
  • Choose tools to help people find you and keep them coming back
  • Devise a social media plan that works within your overall communications strategy
  • Set up privacy and posting policies that protect you without hamstringing your people.

10:30-10:45 am – Break

10:45-11:45 am – Measurement – Learn about analytic tools and techniques targeted specifically to your social media applications, how to tell if they’re working, and when to adjust. You will walk away with:

  • Questions to consider
  • Things you can do, today, for free or for very little money
  • Recommended tools to use daily, weekly, or monthly
  • Next steps for your measurement future
  • Don’t forget to share your successes with your Board & other stakeholders

11:45 am-12 pm – Break, pick up lunch

12-1pm – Writing for OnlineThese tips will help you be heard: louder, clearer, sooner by your target audiences.

  • Kickstart your process: strategy, editorial calendars, tools and tricks
  • Know your audience – and meet them on their terms and where they access your content (including on their mobile devices)
  • Why (and how) online writing is different from print … how to write “tight”
  • Open the windows – be transparent to your audience and get their help spreading your message
  • Tools to help you generate, store, and time your content for later delivery

1-1:15 pm – Break

1:15-2 pm – New Trends in Social Media — How things are evolving and changing even as we sit here.

  • Rising rapidly
    • YouTube, Tumblr, Pinterest and Instagram
    • SlideShare
    • Location-based apps for volunteer opportunities (FourSquare, Gowalla)
    • QR codes
    • LinkedIn still matters
      • Company pages
      • Personal profiles – help you and your organization
      • Q&A

Cost: $100.00 (includes boxed lunch)

Registration at


Sandra Fernandez
Sandra Fernandez is a communications professional with more than 15 years of experience with higher education, government, and non-profit organizations. She is currently the Manager of Public Relations for the Houston Public Library, where her strategic use of social media and online services to communicate with Library customers has made Houston Public Library an industry leader in social media implementation.

Fernandez teaches government, small businesses and non-profits how to use social media successfully through conferences, workshops, panels and presentations. You can follow Fernandez on Twitter ( and on her blog (

Elaine W. Krause
Elaine presently serves as President of International Association of Business Communicators (IABC) Houston. In 2009, she (with Sandra Fernandez) co-chaired the Mayor’s Social Media Task Force, designing social media training for Houston neighborhoods and civic groups. Elaine is a freelance technical and business writer, working mainly in energy and software documentation and helping companies implement social media programs. She has facilitated workshops and conducted training for IABC regional and national conferences, UH Hurricane Business Recovery Center, UH Small Business Development Center, Houston Public Library.  Look for her on Facebook, Linkedin and Twitter, by name or @ewkrause.

More info: or