Create a Social Media Marketing Plan

Need to create a social media marketing plan? Here are two articles with steps and tips to help you out.

Your Social Media Marketing Plan in 5 Easy Steps || ClickZ

  1. Create Your Executive Overview Business Plan.
  2. Define Your Specific Social Media Goals.
  3. Find Your SMM Voice.
  4. Choosing Your Social Tools Appropriately.
  5. Plan & Execute Content & Delivery.

Five Tips to Reshape your Social Media Plan || David Lee King

  1. Focus on Conversations.
  2. Focus on the Visual.
  3. Focus on Video.
  4. Focus on Next Steps.
  5. Focus on your Customers!

The most important thing mentioned? GOALS! If you don’t have goals in your plan, then it’s worthless. And they need to be SMART goals:

  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Assignable – specify who will do it.
  • Realistic – state what results can realistically be achieved, given available resources.
  • Time-related — specify when the result(s) can be achieved.
About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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