Email marketing tips roundup

A few recommended articles from ClickZ about email marketing:

Postal Fail and the Value of Email Messaging

Here are five reasons why email will rule:

  • Email is the quickest way you can get in touch with your list.
  • Email can be completely personalized based on recipient preferences.
  • Email messages are secure. Email can keep your costs down.
  • Email is environmentally friendly.

A 10-Point Strategy to Optimize Your Email Program

  1. Begin with the end in mind – incorporate testing and frequency caps.
  2. Place value on email addresses.
  3. Develop acquisition, retention, and reactivation programs.
  4. Develop key performance indicators.
  5. Focus on behavior.

Back to Basics: Email Marketing Metrics

A few terms to learn:
Total Opens. Total Open Rate. Unique Opens. Unique Open Rate. Total Clicks. Total Click-Through Rate (CTR). Unique Clicks. Unique Click-Through Rate. Click-to-Open Rate. Email Conversions. Email Conversion Rate. Email Revenue.

— Posted by Sandra Fernandez

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

Follow her on Twitter, subscribe to her Facebook posts, or circle her on Google+.

Speak Your Mind


%d bloggers like this: