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Facebook Metrics and Measurement

Added: May 29, 2013

Are you measuring Facebook? Even if you already are, you might want to check this post out: “6 Facebook Metrics Marketers Should Be Measuring.” The post covers the following:

  1. Fan Reach.
  2. Organic Reach.
  3. Engagement.
  4. People Talking About This (or Storytellers).
  5. Click-Through Rate.
  6. Negative Feedback.

I measure mostly reach and engagement. What do you measure?

— Posted by Sandra Fernandez

May 29, 2013 by Sandra Fernandez Leave a Comment Filed Under: Tips & Tricks Tagged With: Facebook, measurement

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at SandraSays.com and more of her writing at HispanicHouston.com.

Follow her on Twitter, subscribe to her Facebook posts, or circle her on Google+.

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