Facebook Metrics and Measurement

Are you measuring Facebook? Even if you already are, you might want to check this post out: “6 Facebook Metrics Marketers Should Be Measuring.” The post covers the following:

  1. Fan Reach.
  2. Organic Reach.
  3. Engagement.
  4. People Talking About This (or Storytellers).
  5. Click-Through Rate.
  6. Negative Feedback.

I measure mostly reach and engagement. What do you measure?

— Posted by Sandra Fernandez

About Sandra Fernandez

Sandra Fernandez is a professional communicator, tech enthusiast, book lover, and blogger. You can find her main blog at and more of her writing at

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