Facebook Metrics and Measurement

Are you measuring Facebook? Even if you already are, you might want to check this post out: “6 Facebook Metrics Marketers Should Be Measuring.” The post covers the following:

1. Fan Reach.
2. Organic Reach.
3. Engagement.
4. People Talking About This (or Storytellers).
5. Click-Through Rate.
6. Negative Feedback.

I measure mostly reach and engagement. What do you measure?

— Posted by Sandra Fernandez