Are you measuring Facebook? Even if you already are, you might want to check this post out: “6 Facebook Metrics Marketers Should Be Measuring.” The post covers the following:
- Fan Reach.
- Organic Reach.
- People Talking About This (or Storytellers).
- Click-Through Rate.
- Negative Feedback.
I measure mostly reach and engagement. What do you measure?
— Posted by Sandra Fernandez