Inc. Magazine‘s recent article, 5 Reasons People Unfollow You on Twitter, does give five good examples of why that author (and many others) make the decision to unfollow a Twitter stream. I have to point out, though, that the first one is the most important:
1. Every tweet is about your product or service.
One of the things I try to teach in my social media classes is that if all you share is “buy from me, buy from me!” then you’re never going to build a community. You have to share content that your followers are going to find interesting, that will be useful to them. And constantly sharing that you’re “new and improved!” isn’t going to cut it.
Read the entire article for other things to avoid.