A nice way to do promoted posts

I’ve been taking a look at how some different publications and blogs “do” the disclaimer to their readers about the fact that a post or upate might be something for which they’ve gotten paid. Magazines used to place “advertorial” on the pages that were actually ads but looked like news and features (I think they may still do this). TV used to have sponsorship notices with a “brought to you by” announcement. Then there were the infomercials… don’t get me started on those. 

Still, for blogs and such, the FTC has rules in place. So how do you provide the disclaimer in such a way that it doesn’t take away from the rest of the experience? I like the way CultureMap presents promoted content. The article stats, clearly, in the segment link and on the page, that it’s part of a promoted series and, in many cases, also that it wasn’t written by their editorial staff. Clear and subtle

Do you have an example you like?


Facebook How To link: adding an admin

The blog Bicultural Mom has a great post with instructions on how to add adminsitrators to your Facebook Page:

I always recommend to my students that they set up at least one backup admin to their pages. If you lose access to the only admin account, or get hacked or whatever, and you are the only admin, then you’ve just lost all access to your page. Pick someone you trust and set them up with admin access.

Also, if you have an employee as an admin, remember to remove their access before they leave your employment.


Building your personal brand on LinkedIn

Looking to use LinkedIn to help you build your personal brand? Start by reading How to Showcase Your Personal Brand on LinkedIn: 8 Tips.  The short list:

  1. Be authentic. 
  2. Create a distinctive LinkedIn profile headline. 
  3. Be consistent. 
  4. Increase your visibility. 
  5. Build your strategic brand association. 
  6. Regularly add to your knowledge. 
  7. Share your expertise in LinkedIn Groups. 
  8. Give generously.

Of particular interest is the one about sharing your expertise in LinkedIn Groups. Groups and answers are, in my opinion, an underused way to reach out to others and build your brand in an area of expertise.


A storify post for public relations professionals

I’ve mentioned that I love Storify, and use it to help archive and transcribe online resources and conversations whenever possible. I found a great post that coers why PR pros should pay attention to this tool, and use it, and gives some examples on its successful use by others.


Are you using Google Drive yet? Why not?

Google Drive (recently called Google Docs) is one of those tools that I recommend to everyone. It’s great for creating, sharing and collaborating on documents that need to be access and updated by groups. If you nee a primer, check out the guide given out through this post:

And did I mention that it’s especially useful if you’re accessing with a smart phone or tablet?


A new product from Google: Tag Manager (UPDATED)

Have you heard about Google’s Tag Manager yet? It’s their new “best” thing. Read more via links from Getting Started with Google Tag Manager – Analytics Talk.

If you’re new to Google Tag Manager, or container tags in general, check out these posts. I tried to organize them in a logical way:

1. All About Google Tag Manager

2. Implementing Google Analytics with Google Tag Manager

3.Preview and Publishing Tags with Google Tag Manager

More reading:


Twitter redesign

Resources and posts to get you started on the new Twitter design:


Creating a contact sheet in Photoshop

One of the great things about having the same software on my computer at home and at work is that I get to know the functions well. I can get comfortable with the way things are done, with the clicks and commands needed to create something. One of the challenges of having different versions of the software (and in one case, recently-updated software) is that you have to re-learn how to do things.

This week I had to create a contact sheet in Photoshop. This is something I do on a semi-regular basis to give to others so they can choose photos for print, media, web, etc. In Photoshop CS4 I could do this without looking, almost. When we upgraded to 5.5 I lost my way. Luckily for me, the 4 install is still on my computer. So what I had been doing was launching CS4 and using that. This week I resolved to learning to use the new version of the software.

First, I dusted off my subscription and looked for, and watched, the video on that topic. If you don’t have a account, there’s also a link to a really good article online.

I’m sharing the links in case this is something you need as well. If you take digital photos for work (or family) it’s a good idea to create and print the proof sheets. This way you can do add notes next to the photos you want to use, have used, and have it offline in a binder or file.

Just a suggestion.



I love Twitter lists, except…

I love using Twitter Lists. It’s one of those neat little things that helps me control the info and contacts I’m managing via Twitter. I can segment who I follow by why I’m following them. That way I can check into a specific topic at any given time, instead of trying to decipher the long long list of everyone.

But, I hate that I can only add 500 people to a twitter list. I keep bumping against that total in my Houston list. What am I supposed to do? I really don’t want to have a Houston 1 and then a Houston 2. Unfortunately, I can’t think of another way to do that. 

What this is telling me is a large number of the people I’m following are local. That’s good. 

Oh well… can I ask the nice folks at Twitter to please please change the limit? {{smile}}


Create Infographics

I used to like infographics, at the beginning. Since I spend so much time online, I’ve been seeing a lot of infographics. In fact, I’ve seend enough that I’m almost sick of them.

Even with that I know that infographics are very useful tools in creating visual representations of data. What that means is that by making the data pretty, and more interesting than bars and pie charts, it makes more sense to your audience. 

If you are interested in making a few infographics of your own, you’re going to need some help. A post on Free Technology for Teachers lists three tools to check out:

I haven’t tried any of these, but I’m bookmarking them to check them out later. If you have additional resources to add, please let me know. 

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Suggested reading: