It’s not all about you — why you lose Twitter followers

Inc. Magazine‘s recent article, 5 Reasons People Unfollow You on Twitter, does give five good examples of why that author (and many others) make the decision to unfollow a Twitter stream. I have to point out, though, that the first one is the most important:

1. Every tweet is about your product or service.

One of the things I try to teach in my social media classes is that if all you share is “buy from me, buy from me!” then you’re never going to build a community. You have to share content that your followers are going to find interesting, that will be useful to them. And constantly sharing that you’re “new and improved!” isn’t going to cut it.

Read the entire article for other things to avoid.


Pin your YouTube Videos

Since Pinterest is now open to everyone, learning what it can and can’t do is going to interest a much larger group than before. For example, did you know that you can pin YouTube videos? ProBlogger has a great post on this topic, How to Add Your YouTube Videos to Pinterest.

Some noted tips in this post:

  • Make sure you have an active YouTube channel.
  • Make sure your videos are branded.
  • Create a Pinterest board specifically for your YouTube channel.
  • Grab your YouTube embedded link.
  • Upload a new pin.
  • Select the appropriate board.
  • Add a description.
  • Add a link to your blog or squeeze page. 

The post includes more detail and screenshots to make it easier.


Using Tumblr for business

Tumblr is one of those tools I need to start using to its full potential. To help me, and others, Entrepreneur magazine posted “A Quick Guide to Using Tumblr for Business.”

  • Get your feet wet. 
  • Follow, “like” and reblog often. 
  • Install Tumblr tools to make posting easy from anywhere. 
  • Use tags. 
  • Get more advanced. 

Read the whole post, it’s good info.


Tumblr pros and cons

Still wondering if Tumblr is for you? Mashable has a great post listing the pros and cons of this social networking/blogging system:


  1. It’s User-Friendly.
  2. It’s More Social.
  3. It’s Categorized.


  1. There’s a Lack of Analytics.
  2. It’s Unreliable.
  3. There’s a Lack of Native Comment Functionality. 

I like Tumblr, but I’d recommend using is as one more tool in an overall online communications plan.


Post Instagram photos to Facebook pages

I love it when I learn that tools I’m already using can be used in better ways. For bloggers by bloggers posted instructions on how to get your Instragram account/app to post photos to Facebook pages. That’s a very nice way to get photos up on your Facebook page timeline (and Facebook is all about the images and links these days).

Check out the post.



Using Google Calendar for Project Management

Google Calendar is one of those tools that I didn’t think very much of at the beginning and now helps run my entire life. The fact that so many online services allow you to import event info into Google Calendar is one of the things that’s made it so essential. The ability to create and color code separate calendars for which you can have individual settings and sharing options is another.

Lifehacker has a great article with tips on how to use Google Calendar as a project management tool. I’ve already been doing this for several years, creating a calendar for each client project and then sharing it with that client. However, this article has shown me that there’s so much more I could be doing to help manage taks and track work done. 

Definitely worth bookmarking even if you don’t start using this tool now.


Start using Facebook’s Interest Lists

I’ve been using Facebook’s friends lists for a while. They are a great way to segment the large list of friends into groups to manage the relationships, content and updates. Mine include family, media, etc. However, there wasn’t a way to do the same for pages… until recently. In March Facebook introduced Interest Lists. I’ve only create a few Interest lists, but they are very helpful. I have a list for all the libraries I’ve “fanned” over the years, and one for all the news outlets. 

CNET’s How To has a nice article on what Interest Lists are, how to create them, and some tips on how to work with them. 


Facebook changed your email address

In one of those over-reaching moves that’s made Facebook infamous, the social media network has made a change that’s affected everyone: they changed your email address. Ok, what they actually did is replace the email address you have listed in your Facebook account with the email address that was assigned to you months ago.

Didn’t know you had a email address? Don’t worry, most people didn’t.

If, like me, you’d rather not add another email address to the long list of ways people can get in touch with you, or just want to have your regular email address listed, then follow the instructions in this lifehacker article. Very simple. 


An introduction to Storify

Storify is one of my favorite tools. A content curation too, it lets you create stories by pulling in tweets, links to websites, instagram photos, etc. It’s a very useful and easy way to archive a twitter conversation and create a resource page about one or several topics. News agencies are using storify to curate readers responses to a question or incident, then sharing it on their site via the embed function.

If you’d like more info on what this tool can do and some suggestions on its use, Lorrie Walker Communications has a three-part series on it. It’s not very detailed, but it does give more info than this post. 

  1. Storify: Helping Public Relations Professionals Make Their Mark, One Story at a Time (Part 1 of 3)
  2. Reaching Social Media Bliss: Using Storify for your Business (Part 2 of 3)
  3. What’s in it for You: Why Storify is Worthy of Your Time and Energy (Part 3 of 3)

What Facebook Won’t Allow on Timeline for Brands

Latina Bloggers Connect has a nice, succint post on the “five important details Facebook will not allow above the fold of the new timeline for brands.” What they are: 

  • Price or purchase info
  • Contact information
  • Calls to action
  • Infringing on the intellectual property of others
  • Facebook references

The first three are the ones I’m most irritated about. The cover photo is great online real estate that could have had a useful marketing objective. With these regulations all it does is look pretty.