Facebook Promoted Posts

If you have any idea what Facebook Edgerank is… then this new feature may make sense. Through promoted posts you can extend the reach and life of your Facebook update.  As explained by Entrepreneur:

You can pay a fee to promote a post so it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of Facebook members who have interacted with a promoted post will be more likely to see the information in their news feeds. Promoted posts cost $5 or more.



Facebook Scheduled Posts

I’m a longtime user of Hootsuite, mostly because it provides the most seamless, easy-to-use and robust update scheduler I’ve found for the money. (Yes, I have a paid account.) Most social networks don’t include a hardwired system to schedule posts. Facebook just changed that. As explained by Entrepreneur:

You can schedule your updates to post at a future date and time using the Facebook sharing tool (that’s the box you use to create and post a Status Update). Until now, the only way to schedule a post in the future was through a third-party app. But now, simply by clicking the symbol resembling a clock in the bottom row of the sharing tool and selecting a time and date that you’d like it to go live, you can post a Status Update, photo or video up to six months in advance.

I probably won’t abandon Hootsuite anytime soon, but this is a good tool for those just getting started.


Facebook Administrative Roles

Facebook recently rolled out a bunch of new features we all need to try out and learn. One of the ones I’m most excited about is the addition of Administrative Roles. As explained by Entrepreneur:

You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator, moderator, advertiser and insights analyst. To assign roles to your Facebook page’s admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.

Long overdue.


Social Media Training for Public Information Officers

Co-sponsored by the Fort Bend County Office of Emergency Management,
the Fort Bend County PIO Network
the Harris County Regional JIC ,
and the Houston/Galveston Regional PIO Network

Tuesday, February 28, 2012
9 am to 2 pm

Fort Bend County Libraries
George Memorial Library
1001 Golfview Drive
Richmond, TX 77469

Social Media has become the new “shiny toy” in communications. Everybody is rushing to open Twitter accounts, Facebook pages, and a multitude of other channels. But once you’re on social media, do you know which tools to use? how often to post? how to reach out to your customers? Are you ready to use social media to communicate with your customers in a crisis?

Most government agencies these days are trying to do more with less – less time, fewer people, smaller budgets. Social media can help you extend your agency’s reach and communicate more effectively.  Join Sandra Fernandez and Elaine W Krause as they share tools and tips for devising a social media plan and policy that will equip you to communicate at peak efficiency during that next hurricane, flood or brush fire.

This is a hands-on training. Bring your laptop with wireless Internet access or cellular air card.


9-10:30 am – Facebook & Twitter Topics — In this hands-on workshop, you will learn how to:

  • Set up & maintain FB & Twitter for your organization
  • Optimize your profile so people (and search engines) will notice
  • Choose tools to help people find you and keep them coming back
  • Devise a social media plan that works within your overall communications strategy
  • Set up privacy and posting policies that protect you without hamstringing your people.

10:30-10:45 am – Break

10:45-11:45 am – Measurement – Learn about analytic tools and techniques targeted specifically to your social media applications, how to tell if they’re working, and when to adjust. You will walk away with:

  • Questions to consider
  • Things you can do, today, for free or for very little money
  • Recommended tools to use daily, weekly, or monthly
  • Next steps for your measurement future
  • Don’t forget to share your successes with your Board & other stakeholders

11:45 am-12 pm – Break, pick up lunch

12-1pm – Writing for OnlineThese tips will help you be heard: louder, clearer, sooner by your target audiences.

  • Kickstart your process: strategy, editorial calendars, tools and tricks
  • Know your audience – and meet them on their terms and where they access your content (including on their mobile devices)
  • Why (and how) online writing is different from print … how to write “tight”
  • Open the windows – be transparent to your audience and get their help spreading your message
  • Tools to help you generate, store, and time your content for later delivery

1-1:15 pm – Break

1:15-2 pm – New Trends in Social Media — How things are evolving and changing even as we sit here.

  • Rising rapidly
    • YouTube, Tumblr, Pinterest and Instagram
    • SlideShare
    • Location-based apps for volunteer opportunities (FourSquare, Gowalla)
    • QR codes
    • LinkedIn still matters
      • Company pages
      • Personal profiles – help you and your organization
      • Q&A

Cost: $100.00 (includes boxed lunch)

Registration at


Sandra Fernandez
Sandra Fernandez is a communications professional with more than 15 years of experience with higher education, government, and non-profit organizations. She is currently the Manager of Public Relations for the Houston Public Library, where her strategic use of social media and online services to communicate with Library customers has made Houston Public Library an industry leader in social media implementation.

Fernandez teaches government, small businesses and non-profits how to use social media successfully through conferences, workshops, panels and presentations. You can follow Fernandez on Twitter ( and on her blog (

Elaine W. Krause
Elaine presently serves as President of International Association of Business Communicators (IABC) Houston. In 2009, she (with Sandra Fernandez) co-chaired the Mayor’s Social Media Task Force, designing social media training for Houston neighborhoods and civic groups. Elaine is a freelance technical and business writer, working mainly in energy and software documentation and helping companies implement social media programs. She has facilitated workshops and conducted training for IABC regional and national conferences, UH Hurricane Business Recovery Center, UH Small Business Development Center, Houston Public Library.  Look for her on Facebook, Linkedin and Twitter, by name or @ewkrause.

More info: or