Facebook Blueprint: Training Modules for advertising on Facebook

Today’s recommended resource will help you improve your success with Facebook’s advertising …

With more than 43 eLearning modules, Blueprint will help you learn the skills to move your business forward.

Source: Facebook Blueprint: Training Modules for advertising on Facebook


FTC Guide for Native Advertising

For the bloggers out there, you may already know that the FTC has guidelines on disclosure for sponsored content. This guide is something you need to check out and bookmark for future use.

Source: Native Advertising: A Guide for Businesses | Federal Trade Commission


Facebook Advertising 101

For anyone who has ever thought about getting started with placing ads on Facebook, Social Media Examiner put together a Facebook Advertising 101 podcast you may want to check out: “Facebook Advertising 101: How to Get Started With Facebook Ads.” There is a detailed article accompanying the podcast, with screenshots and everything.

I’m still learning how to best use Facebook ads, so I’m always looking out for tips on how to improve.


Source: Facebook Advertising 101: How to Get Started With Facebook Ads | Social Media Examiner


FTC Public Workshop on Digital Advertising

2013.11 Just a few hundred... dozen...If you happen to be in the Washington D.C. area on December 4, 2013…

ShoeMoney reports that “the Federal Trade Commission (FTC) plans to go ‘native’ on Dec. 4, hosting a public workshop on the latest innovation in digital advertising: so called ‘sponsored content,’ a.k.a. ‘native advertising.'”

More from the FTC:

The Federal Trade Commission will host a one-day workshop on Wednesday, December 4, 2013 to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and self-regulatory organizations to explore:   the ways in which sponsored content is presented to consumers online and in mobile apps; consumers’ recognition and understanding of it; the contexts in which it should be identifiable as advertising; and effective ways of differentiating it from editorial content. The workshop will be free and open to the public. No pre-registration is required. Seating is limited, however, and seats are available on a first-come, first-served basis.


December 4th, 2013
Event begins at 10:00 am
(Registration opens at 9:15 am)


FTC Conference Center
601 New Jersey Avenue, NW
Washington, DC 20001

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SOURCE: The FTC Goes ‘Native’ – ShoeMoney


Tips to Attract Advertisers to Your Blog

Getting ready to start pitching to advertisers? “What Advertisers Want: 6 steps to Attract Advertisers to Your Blog” has some great tips to follow.

Do you know your blog rank? You’ll need that info.

Do you have a media kit? Does it include your blog’s numbers, including positioning? You’ll need those too.

I have to learn how to determine my blog rank (or that of my clients) and how to improve it. I’m adding that to my “to learn” list.