Average Facebook Page Reaches 12.6%

FacebookEdgerank Checker has a great post where they explain how they arrive at the statement “Average Facebook Page Reaches 12.6%.” It’s hard to identify what normal means when addressing Facebook stats. With the continued changes in Facebook’s algorithms, our results change just as frequently.

For one page I admin I saw Reach go from 18% down to 3% in a matter of months after last year’s changes. This year I have slowly worked my way up to 10%. And I keep working on how we post, what we post and how we engage our customers so the effectiveness continues to improve.

What’s your average Facebook Reach?


Facebook changes — EdgeRank, Privacy and Promotions


I’m approximately one month late in mentioning that Facebook changed EdgeRank. I’ve read that the term EdgeRank is no longer used. And we’ve all read, and seen, Story Bumping. As posted by Facebook:

So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.

You can read more about these changes at “Facebook: News Feed Visibility Changes and RIP EdgeRank.”


And, in case you’ve already caught up with that, here’s the new news: “As part of this proposed update, we revised our explanation of how things like your name, profile picture and content may be used in connection with ads or commercial content to make it clear that you are granting Facebook permission for this use when you use our services.”

Read that again: “to make it clear that you are granting Facebook permission for this use when you use our services.”

Read the Wall Street Journal’s post on this for more insight on what it means.


And, for you marketers, Facebook announced that “It’s now Easier to Administer Promotions on Facebook.”

We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.

What they’ve done:

We’ve removed the requirement that promotions on Facebook only be administered through apps.

However, they now also…

…our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in…

And thus endeth the Facebook changes update. Did I miss any? Wait, yes I did! Check out PR Daily’s “All the major changes Facebook has made in 2013” for a more inclusive list.


A Facebook roundup — “bumps” and other things

I usually wait until I have more than just a few posts to pull together as a “roundup,” but the launch of the “bump” in Facebook pushed this along. Here are a few reads for you:

The 5 Facebook posts you should delete” includes:

  • If the post is depicting some illegal action.
  • If a comment uses words you wouldn’t want a child to say.
  • If a post is completely off topic.
  • If a post attacks or is aimed at insulting another user.
  • If someone is hawking their wares on your page.

News Feed FYI: A Window Into News Feed” is the official Facebook announcement on the new way their are delivering stories into your News Feed. Theoretically, it’s good news.

…every time someone visits News Feed there are on average 1,5001 potential stories from friends, people they follow and Pages for them to see… [these changes] …allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day…

Facebook rolls out new story ‘bumping’ feature” at PR Daily discusses the change in how Facebook is working with non-sponsored content. I read PR Daily regularly, since it tends to cover topics with the viewpoint of the impact to my industry and fellow professionals.

Facebook Launches ‘Story Bumping’ to Show Older Status Updates in News Feed” includes:

For page owners, this means their most popular organic page posts have a higher chance of being shown to more people, even if they’re more than a few hours old.

I haven’t seen an impact on my pages yet, but it’s still early days.


Facebook Promoted Posts

If you have any idea what Facebook Edgerank is… then this new feature may make sense. Through promoted posts you can extend the reach and life of your Facebook update.  As explained by Entrepreneur:

You can pay a fee to promote a post so it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of Facebook members who have interacted with a promoted post will be more likely to see the information in their news feeds. Promoted posts cost $5 or more.