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CAN-SPAM 101 — Learn “email law”

Did you know that email marketing is regulated by federal laws? If you didn’t, or if you just aren’t sure what the laws are, then this Copyblogger post is for you!

Source: CAN-SPAM 101: A Crash Course in Bulk Email Regulations – Copyblogger

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Creating Mobile-Friendly Emails

Prawny / Pixabay

Email newsletters remain one of the most effective marketing tools available. As a blogger, it’s one of the tools I have on my “to do” list.

For those of us who want to be successful with our enewsletters, Copyblogger has recommendations on how to make your emails mobile-friendly. Here are just a few:

  • Compose short subject lines — this really should be self explanatory.
  • Use a single-column template and keep your email under 600 pixels wide — you want to make sure your email is viewable on any mobile device.
  • Use a large font size — also self-explanatory. Your email is going to be reduced in size already, don’t make it harder to read by making the font too small.
  • Avoid menu bars — have you ever tried to interact with a menu bar in an email (on your mobile device)? Not fun.
  • Don’t stack links — with the small size, it’s harder to click on a link when they are stacked on top of each other or in a series.

Read the full list at Copyblogger.

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SOURCE: 10 Essential Tips for Creating Mobile-Friendly Emails – Copyblogger

IMAGE SOURCE: Prawny / Pixabay