Houston Social Media Breakfast on Friday, June 14

The next Social Media Breakfast in Houston will be this Friday, June 14, 2013 at 8:30 AM. The topic is “Online Influencer Marketing: Matching Brands and Influencers.” The speaker is Gerome Sapp, a five-year NFL veteran. First drafted in 2003 by the Baltimore Ravens to play safety, the next year he signed with the Indianapolis Colts where he played two seasons. He later returned to Baltimore where he added another two seasons to his resume.

From the Facebook invite: “In 2011, Gerome founded Fluencr, a web based social influence platform that allows individuals the ability to connect with their favorite brands and get rewarded for their brand specific influence. Being a previously endorsed professional athlete, Gerome brings an authentic understanding of the market and the pain points of both brands and influencers. Fluencr allows brands the ability to verify and validate the social value each ambassador holds for their brand while providing them with ROI validating analytics surrounding each ambassador. The platform also allows brands, as well as ambassadors the ability to monetize individual influence via social media marketing campaigns.”


Facebook group events

I just learned how to create a public event from a private group:

How do I create an event for my group?

To create an event for your group, go to the group and click in the top right. Then select Create an Event from the dropdown menu. You need to be an admin to create an event in a large open group.

While creating your event, you’ll need to choose a privacy option. Note that once your group event is created, the privacy option can’t be changed.

I actually learned this the most backwards way possible. I created an event in a private group and didn’t notice that the question of privacy came up during the creation process. Later I wanted to know how to change the privacy settings and learned, through the info above, that I couldn’t.

Lesson learned. Next time I will pay better attention.

 — Posted by Sandra Fernandez


Social Media Breakfast Houston – Friday, May 10 (#smbhou)

The next Social Media Breakfast in Houston will be this Friday, May 10, 2013 at 8:30 AM. The speakers are Fred Goodall, Juan Alanis, and John Pacini. This month’s topic is “Bloggers and Brands: Finding the Perfect Pairing.” From the Facebook invite:

It seems sometimes that brands and bloggers have a challenging relationship. On one hand, brands want bloggers to talk about their products and services in a positive light, and bloggers want to represent brands that they really love and can feel good about promoting. On the other hand, bloggers can also pose a threat to brands when they don’t agree with the way a company is doing business or how they are marketing to customers.

We have invited a panel of bloggers (in this case Dads) to discuss what bloggers can really offer to a company or brand and how they wish brands would approach them. We will also talk about what brands should look for in a blogger and what will really move the needle when working with influential bloggers. In this fast-paced session we will discuss:

1. How to find influencial bloggers who can really represent your brand or company
2. What bloggers expect from companies who reach out to them
3. What the triggers are that can set off a blogger backlash
4. What is the best way for a blogger to approach a brand
5. Should bloggers be compensated, what about sponsored posts?
6. The problem with giveaways on a blog

And much more…


Fred Goodall:

Fred started Mocha Dad in 2008, to chronicle his life as a father and to counter the negative stereotypes regarding black fatherhood. Now he uses the blog to not only capture his personal experiences as a father, but also to help motivate other men to be more actively engaged and involved with their children, families, and communities. Fred is a writer and fatherhood advocate. He also writes about business, travel, and social media.


John Paccini

John is an entrepreneur, business advisor, and occasionally syndicated radio host.He is a co-founder of the Dad 2.0 Summit, a national conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood. During his career, John has advised over 40 startups through growth, business development, and fundraising. He has also worked with a list of large companies that includes John Hancock, Best Western, and Harman International, as well as numerous family offices, top executives, and professional athletes.


Juan Alanis

Juan blogs at Juan of Words, where he writes about culture, family, entertainment and language – what he calls the Hispanic lifestyle. Juan also works as a bilingual communications professional with experience in public relations, media management, journalism, written communications, multimedia development, web content management and publishing, corporate communications, and Spanish language translation.


If you’ve never been to a Social Media Breakfast, then you’re missing out on a great opportunity to meet some of the most talented social media professionals in Houston. The events are usually held on the second Friday of the month, but it’s best to check in with their Facebook page to verify the date of the next event.


Social Media Week in Houston

Social Media Week
Houston will be hosting a few events Monday, February 18, 2013 through Saturday February 23, 2013 to participation in the internationally-observed Social Media Week. Of particular note is the specially-scheduled Houston Social Media Breakfast featuring a panel comprised of May Borras, Daniel J. Cohen, Justin Concepcion, Michele Price and Robbie Wright. Entitled “Social Media Trends in 2013 that Impact Houston,” this #smbhou will be held on Friday, February 22, 2013 at 8:30 am at Canopy Restaurant (3939 Montrose, Houston TX 77006).To learn about the panel and the panelists, and for RSVP instructions, visit this site