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Facebook Blueprint: Training Modules for advertising on Facebook

Today’s recommended resource will help you improve your success with Facebook’s advertising …

With more than 43 eLearning modules, Blueprint will help you learn the skills to move your business forward.

Source: Facebook Blueprint: Training Modules for advertising on Facebook

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10 things to know about Facebook Ads

I’m sharing this Moz.com article as a way of keeping track of it: 10 Things I’ve Learned While Learning Facebook Ads.

The list of things that are included as “learning opportunities” include:

#1 – Your ad image must contain less than 20% text.
#2 – Split test your bid models between CPC, CPM, & Engagement.
#3 – Targeting options utilize both AND operators and OR operators.
#4 – Selecting Location doesn’t necessarily mean people who live there.
#5 – Facebook’s third party data goes far beyond the things you think Facebook knows about you.
#6 – There are 4 ways to access Facebook ad management, with varying levels of difficulty.
#7 – It’s tempting to prefer desktop over mobile, but do your research first.
#8 – Get your pixels straight before you start running ads.
#9 – Segment your creative!
#10 – Start using good naming conventions now.

 

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Facebook Advertising 101

For anyone who has ever thought about getting started with placing ads on Facebook, Social Media Examiner put together a Facebook Advertising 101 podcast you may want to check out: “Facebook Advertising 101: How to Get Started With Facebook Ads.” There is a detailed article accompanying the podcast, with screenshots and everything.

I’m still learning how to best use Facebook ads, so I’m always looking out for tips on how to improve.

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Source: Facebook Advertising 101: How to Get Started With Facebook Ads | Social Media Examiner