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Facebook Blueprint: Training Modules for advertising on Facebook

Today’s recommended resource will help you improve your success with Facebook’s advertising …

With more than 43 eLearning modules, Blueprint will help you learn the skills to move your business forward.

Source: Facebook Blueprint: Training Modules for advertising on Facebook

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10 things to know about Facebook Ads

I’m sharing this Moz.com article as a way of keeping track of it: 10 Things I’ve Learned While Learning Facebook Ads.

The list of things that are included as “learning opportunities” include:

#1 – Your ad image must contain less than 20% text.
#2 – Split test your bid models between CPC, CPM, & Engagement.
#3 – Targeting options utilize both AND operators and OR operators.
#4 – Selecting Location doesn’t necessarily mean people who live there.
#5 – Facebook’s third party data goes far beyond the things you think Facebook knows about you.
#6 – There are 4 ways to access Facebook ad management, with varying levels of difficulty.
#7 – It’s tempting to prefer desktop over mobile, but do your research first.
#8 – Get your pixels straight before you start running ads.
#9 – Segment your creative!
#10 – Start using good naming conventions now.

 

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Facebook Advertising 101

For anyone who has ever thought about getting started with placing ads on Facebook, Social Media Examiner put together a Facebook Advertising 101 podcast you may want to check out: “Facebook Advertising 101: How to Get Started With Facebook Ads.” There is a detailed article accompanying the podcast, with screenshots and everything.

I’m still learning how to best use Facebook ads, so I’m always looking out for tips on how to improve.

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Source: Facebook Advertising 101: How to Get Started With Facebook Ads | Social Media Examiner

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Create or Improve your Facebook Business Page

Sprout Social posted a great step-by-step guide to creating your Business Facebook Page. It walks you through every decision needed to start a page from scratch, from the name to adding videos. The article also covers steps to improve an existing page and ways to grow your fan base as well as planning out your content. Check it out.

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Source: Essential Facebook Business Page Guide | Sprout Social

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Privacy Checkup Is Now Live on Facebook

FacebookPrivacy Checkup Is Now Rolling Out | Facebook Newsroom

News from Facebook:

Today, we’re starting to roll out Privacy Checkup, which helps you review and control who you’re sharing with.

More info: http://newsroom.fb.com/news/2014/09/privacy-checkup-is-now-rolling-out/

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Facebook cover images — Seattle pics

Click on the image to view the complete size. You are allowed to “borrow” these images to use for your personal Facebook cover image under the following guidelines:

Also — these images are from before I got my DSLR camera; and, some of the images may have been stylized or edited in Photoshop.

The view from the Hotel

2010.08 CIMG6664 FB

The Cathedral

2010.08 CIMG6758 FB

The view from the Space Needle

2010.08 CIMG6671 FB

2010.08 CIMG6670 FB

2010.08 CIMG6669 FB

2010.08 CIMG6667 FB

2010.08 CIMG6662b FB

2010.08 CIMG6660 FB

2010.08 CIMG6659 FB

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Facebook cover images — Seattle pics

Click on the image to view the complete size. You are allowed to “borrow” these images to use for your personal Facebook cover image under the following guidelines:

Also — these images are from before I got my DSLR camera; and, some of the images may have been stylized or edited in Photoshop.

2010.08 CIMG6573a FB

2010.08 CIMG6579a FB

2010.08 CIMG6609 FB

2010.08 CIMG6610a FB

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Facebook cover images — Houston pics

Click on the image to view the complete size. You are allowed to “borrow” these images to use for your personal Facebook cover image under the following guidelines:

Also — these images are from before I got my DSLR camera; and, some of the images may have been stylized or edited in Photoshop.

Skyline

2009.09 Downtown Houston IMG_0076 FB2

Houston Neighborhoods with pretty sky

2009.11 Houston Neighborhood IMG_0316 FB2

 

2010.05 Houston Neighborhood IMG_0549 FB2

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Online Marketing Mistakes

Sometimes trying to do things the easy way just makes things harder in the long run. This can be seen with online marketing, as this article in Copyblogger points out. The article features three mistakes to avoid:

  1. Going with “quick” solutions instead of self-hosted WordPress.
  2. Thinking that Facebook is a valid content marketing program.
  3. Buying all of your traffic from one source.

A friend of mine is dealing with the first — having to transition to a self-hosted WordPress site after going with a “simple” blog solution. Now she’s trying to figure out how to move her site to a custom domain and a self-hosted site that gives her more control over the site.

Short-term “simple” has turned into long-term headache.

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Source: Three Online Marketing Shortcuts that Take Too Long | Copyblogger

 

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Average Facebook Page Reaches 12.6%

FacebookEdgerank Checker has a great post where they explain how they arrive at the statement “Average Facebook Page Reaches 12.6%.” It’s hard to identify what normal means when addressing Facebook stats. With the continued changes in Facebook’s algorithms, our results change just as frequently.

For one page I admin I saw Reach go from 18% down to 3% in a matter of months after last year’s changes. This year I have slowly worked my way up to 10%. And I keep working on how we post, what we post and how we engage our customers so the effectiveness continues to improve.

What’s your average Facebook Reach?