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CAN-SPAM 101 — Learn “email law”

Did you know that email marketing is regulated by federal laws? If you didn’t, or if you just aren’t sure what the laws are, then this Copyblogger post is for you!

Source: CAN-SPAM 101: A Crash Course in Bulk Email Regulations – Copyblogger

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FTC Guide for Native Advertising

For the bloggers out there, you may already know that the FTC has guidelines on disclosure for sponsored content. This guide is something you need to check out and bookmark for future use.

Source: Native Advertising: A Guide for Businesses | Federal Trade Commission

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More info about contracts for bloggers

Today’s recommended resource is “What Bloggers Need to Know About Contracts.” It provides specific recommendations on what to look for and potential pitfalls.

Source: What Bloggers Need to Know About Contracts

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Can I Use that Picture? (infographic)

I found this infographic via Lifehacker, shared by Visual.ly:

Knowing the copyright laws for using images can be a bit tricky. Follow this series of questions to know if you can use a picture for your purposes or not.
TIP: click on the image to see the readable version.

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SOURCES:
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FTC Public Workshop on Digital Advertising

2013.11 Just a few hundred... dozen...If you happen to be in the Washington D.C. area on December 4, 2013…

ShoeMoney reports that “the Federal Trade Commission (FTC) plans to go ‘native’ on Dec. 4, hosting a public workshop on the latest innovation in digital advertising: so called ‘sponsored content,’ a.k.a. ‘native advertising.'”

More from the FTC:

The Federal Trade Commission will host a one-day workshop on Wednesday, December 4, 2013 to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and self-regulatory organizations to explore:   the ways in which sponsored content is presented to consumers online and in mobile apps; consumers’ recognition and understanding of it; the contexts in which it should be identifiable as advertising; and effective ways of differentiating it from editorial content. The workshop will be free and open to the public. No pre-registration is required. Seating is limited, however, and seats are available on a first-come, first-served basis.

WHEN:

December 4th, 2013
Event begins at 10:00 am
(Registration opens at 9:15 am)

WHERE:

FTC Conference Center
601 New Jersey Avenue, NW
Washington, DC 20001

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SOURCE: The FTC Goes ‘Native’ – ShoeMoney

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Mistaken beliefs about copyright

2013.11 Copyright-medEntrepreneur magazine has a great article on the myths business owners believe about copyright. Most notable:

1. “I can use a small amount of the song or text without a problem.”

3. “Since I’m not making money off the song/image/story, it’s fair use.”

5. “I tried to find the author/photographer, but couldn’t, so I can just go ahead and use the work.”

7. “The woman in the photo isn’t a celebrity, therefore I can use her picture.”

In case the title didn’t clue you in, these are myths. As in these are incorrect.

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NOTES:

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More legal guidelines and resources for bloggers

More recommended reading in our legal series:

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Free images on the web

Two posts to help you find, and manage, free images on the web.

Common Creativity: Understanding the Rules and Rights Around “Free” Images on the Web

“No matter how small the risk of your getting caught may seem (depending, of course, on how flagrant you are with what you have “stolen”), the simple fact is that improper use of protected works is a crime and is actually prosecuted more often than you might think. “

The essentials for finding and using images online” recommends:

  • Google Images.
  • Flickr Creative Commons.
  • PhotoPin.
  • FreeDigitalPhotos.net.

I personally use Flickr Creative Commons. What do you use?

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#brandsandblogs: Tweets from “The Brands & Bloggers Guide to the New FTC Disclosure Guidelines” Webinar

Did you miss “The Brands and Bloggers Guide to the New FTC Disclosure Guidelines” webinar? It was held on May 14, 2013 in partnership between Hispanicize, the Hispanic Public Relations Association (HPRA), the Latina Mom Bloggers network and Blogalicious. It was a great conversation about the realities of working in social media (including blogs) when you are being paid by sponsors.

The short version is that you must disclose that you are being paid in every communication (even in tweets) that is an endorsement of a product, company or service. Yes, every single one.

Read the tweets (below in a Storify board). And let me know if you have resources to share. (This is part of our ongoing, and new, Legal series.)


— Posted by Sandra Fernandez

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Webinar on the FTC’s blogger rules on May 14, 2013

From HispanicPRblog:

As part of a new ongoing series of social media and marketing webinars created by the annual Hispanicize event, the Hispanic Public Relations Association (HPRA), the Latina Mom Bloggers network and Blogalicious are teaming up for a free national webinar May 14 titled “The Brands and Bloggers Guide to the New FTC Disclosure Rules”.

For more information, and to register, visit “Free Webinar: The Brands and Bloggers Guide to the New FTC Disclosure Rules set for May 14.”

(reprint from RedesHouston)