A look at YouTube Analytics

Today’s recommended read is “YouTube Analytics for Social Media Marketers.”

Social media marketers need to think critically about each platform, and understanding how your YouTube analytics could improve engagement is no exception.

Source: YouTube Analytics for Social Media Marketers | Sprout Social


Measurement: KPI

2013.11 KPIDo you know what KPI is? If you’re learning to “speak” measurement, KPI is one of those terms you’re going to have to learn.

KPI = Key Performance Indicator.

At its most basic, KPI is the thing you’re measuring to determine success. It’s an important decision, identifying which KPI you’re going to choose.This LinkedIn article does a great job of discussing the importance of the KPI, and how you can choose yours.

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SOURCE: What The Hell Is a… KPI? | LinkedIn


Average Facebook Page Reaches 12.6%

FacebookEdgerank Checker has a great post where they explain how they arrive at the statement “Average Facebook Page Reaches 12.6%.” It’s hard to identify what normal means when addressing Facebook stats. With the continued changes in Facebook’s algorithms, our results change just as frequently.

For one page I admin I saw Reach go from 18% down to 3% in a matter of months after last year’s changes. This year I have slowly worked my way up to 10%. And I keep working on how we post, what we post and how we engage our customers so the effectiveness continues to improve.

What’s your average Facebook Reach?


Twitter Analytics

Did you know that Twitter has analytics? If you don’t know how to access them, David Lee King has a great step-by-step list for you:

  • Get into your Twitter account (the web version)
  • Click the Settings icon (looks like a gear)
  • Click Twitter Ads (and sign in again. If you haven’t signed up for Twitter Ads, you’ll need to do that first. No cost associated with signing up, so do it for the analytics)
  • Once you’re logged into Twitter Ads, click Analytics (in the black bar at the top of the page)
  • You’re in!

I just this did myself. I am looking forward to see what I can learn from the measurements provided.

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Facebook Metrics and Measurement

Are you measuring Facebook? Even if you already are, you might want to check this post out: “6 Facebook Metrics Marketers Should Be Measuring.” The post covers the following:

  1. Fan Reach.
  2. Organic Reach.
  3. Engagement.
  4. People Talking About This (or Storytellers).
  5. Click-Through Rate.
  6. Negative Feedback.

I measure mostly reach and engagement. What do you measure?

— Posted by Sandra Fernandez


Are You Measuring Instagram?

Instagram is now an important social media network. It’s a great way for brands, and people, to reach out to customers and to build relationships with readers/consumers. For a lot of us, this isn’t new. However, what is news to me is that there are now tools available to help measure Instagram. This article on Waxing Unlyrical lists four free tools you might want to look into:

The article covers the pros and cons of each of the tools. Definitely worth reading.

— Posted by Sandra Fernandez.


Twitter Tools to Try

Twitter remains my favorite social media tool, but I agree that it can frequently be difficult to manage. It’s especially difficult to determine if you’re being effective. For a few Twitter specific tools, check out those recommended at “6 Twitter Analytics Tools to Improve Your Marketing.”

I would add Hootsuite and Sprout Social


    “Marketing Metrics the Matter!” (storify)

    I missed it, but Richie Escovedo verynicely put together a storify board from “Marketing Metrics the Matter!” webinar featuring Gini Dietrich (@ginidietrich). Here’s the board: