promotions – Going Social Houston

EdgeRank

I’m approximately one month late in mentioning that Facebook changed EdgeRank. I’ve read that the term EdgeRank is no longer used. And we’ve all read, and seen, Story Bumping. As posted by Facebook:

So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.

You can read more about these changes at “Facebook: News Feed Visibility Changes and RIP EdgeRank.”

Privacy

And, in case you’ve already caught up with that, here’s the new news: “As part of this proposed update, we revised our explanation of how things like your name, profile picture and content may be used in connection with ads or commercial content to make it clear that you are granting Facebook permission for this use when you use our services.”

Read that again: “to make it clear that you are granting Facebook permission for this use when you use our services.”

Read the Wall Street Journal’s post on this for more insight on what it means.

Promotions

And, for you marketers, Facebook announced that “It’s now Easier to Administer Promotions on Facebook.”

We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.

What they’ve done:

We’ve removed the requirement that promotions on Facebook only be administered through apps.

However, they now also…

…our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in…

And thus endeth the Facebook changes update. Did I miss any? Wait, yes I did! Check out PR Daily’s “All the major changes Facebook has made in 2013” for a more inclusive list.

I’ve been taking a look at how some different publications and blogs “do” the disclaimer to their readers about the fact that a post or upate might be something for which they’ve gotten paid. Magazines used to place “advertorial” on the pages that were actually ads but looked like news and features (I think they may still do this). TV used to have sponsorship notices with a “brought to you by” announcement. Then there were the infomercials… don’t get me started on those.

Still, for blogs and such, the FTC has rules in place. So how do you provide the disclaimer in such a way that it doesn’t take away from the rest of the experience? I like the way CultureMap presents promoted content. The article stats, clearly, in the segment link and on the page, that it’s part of a promoted series and, in many cases, also that it wasn’t written by their editorial staff. Clear and subtle.

Do you have an example you like?

Facebook changes — EdgeRank, Privacy and Promotions

A nice way to do promoted posts