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#brandsandblogs: Tweets from “The Brands & Bloggers Guide to the New FTC Disclosure Guidelines” Webinar

Did you miss “The Brands and Bloggers Guide to the New FTC Disclosure Guidelines” webinar? It was held on May 14, 2013 in partnership between Hispanicize, the Hispanic Public Relations Association (HPRA), the Latina Mom Bloggers network and Blogalicious. It was a great conversation about the realities of working in social media (including blogs) when you are being paid by sponsors.

The short version is that you must disclose that you are being paid in every communication (even in tweets) that is an endorsement of a product, company or service. Yes, every single one.

Read the tweets (below in a Storify board). And let me know if you have resources to share. (This is part of our ongoing, and new, Legal series.)


— Posted by Sandra Fernandez

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Does Storify bypass Facebook privacy settings?

I written about Storify a few times. I use it myself a lot, mostly to summarize and archive tweets from live events and tweetchats. It’s a very useful tool that’s encouraged for newsrooms. So I was dismayed to hear that Storify might allow you to share information from Facebook, regardless of the privacy settings of the poster. 

Read “Facebook private status updates made public by Storify” and “Storify Co-Founder implies nothing on Facebook is private” for the full story.

It has been uncovered that private Facebook status updates and secret group updates can be shared publicly through the Storify app, and the company’s Co-Founder has spoken out, asserting that nothing on Facebook is private.

I usually only add Twitter updates, Instagram photos, Youtube videos and links to websites. But it is a little terrifying that your privacy settings don’t make your info private. But then, that really wasn’t news to most of us.

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A storify post for public relations professionals

I’ve mentioned that I love Storify, and use it to help archive and transcribe online resources and conversations whenever possible. I found a great post that coers why PR pros should pay attention to this tool, and use it, and gives some examples on its successful use by others.

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An introduction to Storify

Storify is one of my favorite tools. A content curation too, it lets you create stories by pulling in tweets, links to websites, instagram photos, etc. It’s a very useful and easy way to archive a twitter conversation and create a resource page about one or several topics. News agencies are using storify to curate readers responses to a question or incident, then sharing it on their site via the embed function.

If you’d like more info on what this tool can do and some suggestions on its use, Lorrie Walker Communications has a three-part series on it. It’s not very detailed, but it does give more info than this post. 

  1. Storify: Helping Public Relations Professionals Make Their Mark, One Story at a Time (Part 1 of 3)
  2. Reaching Social Media Bliss: Using Storify for your Business (Part 2 of 3)
  3. What’s in it for You: Why Storify is Worthy of Your Time and Energy (Part 3 of 3)