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Links, posts and news you may have missed — March 18

LInkedIn Groups
In “5 Tips for Effectively Managing a LinkedIn Group” there are a few tips worth checking out. These include: 1: Review Your LinkedIn Group Name and Description. 2: Create a Strict Group Policy. 3: Screen New Members AND Member Discussion Posts. 4: Use the Group Announcements Feature. 5: Lead Your Group. For in-depth information, read the article.

Pinterest
Still thinking about getting started on Pinterest? There’s a comprehensive guide at Problogger to help you out. Check out “Heavyweight Help: The Complete Guide to Getting Started on Pinterest.”

SEO
Always an important topic for bloggers and website owners, Search Engine Optimization (SEO). Read “10 SEO Tips to Improve Your Search Rankings–and Your Website” for some good tips. Some of the ones you need to know in general are: Create incredible content. Carefully research keywords. Stick to SEO-friendly URLs. Use tags and Meta descriptions. Don’t forget image attributes. Build internal & external links. Avoid using Flash and images as text. Read the article and pay attention to a few of the things it recommends: it will help. 

Tumblr

TechCrunch has an interesting article about why you should be paying attention to Tumblr. If that doesn’t convince you, how about “Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December.” If you need some inspiration, visit “26 Ways to Market Your Business With Tumblr.” And while we’re at it, check out my previous mini-posts: “Using Tumblr for business” and “Tumblr pros and cons.” 

Video
For those of you working with video, ClickZ has a good article to read, “How to Create a Mobile-Friendly Video Marketing Campaign.” The tips include: Target specific types of users; Keep it short, packed, and not too sales-y; and, Keep the video quality high. Video is an area where I’m improving my skills, so I expect I’ll be sharing content on this topic throughout the year. 

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Using Tumblr for business

Tumblr is one of those tools I need to start using to its full potential. To help me, and others, Entrepreneur magazine posted “A Quick Guide to Using Tumblr for Business.”

  • Get your feet wet. 
  • Follow, “like” and reblog often. 
  • Install Tumblr tools to make posting easy from anywhere. 
  • Use tags. 
  • Get more advanced. 

Read the whole post, it’s good info.

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Tumblr pros and cons

Still wondering if Tumblr is for you? Mashable has a great post listing the pros and cons of this social networking/blogging system:

Pros:

  1. It’s User-Friendly.
  2. It’s More Social.
  3. It’s Categorized.

Cons:

  1. There’s a Lack of Analytics.
  2. It’s Unreliable.
  3. There’s a Lack of Native Comment Functionality. 

I like Tumblr, but I’d recommend using is as one more tool in an overall online communications plan.