Twitter Analytics

Did you know that Twitter has analytics? If you don’t know how to access them, David Lee King has a great step-by-step list for you:

  • Get into your Twitter account (the web version)
  • Click the Settings icon (looks like a gear)
  • Click Twitter Ads (and sign in again. If you haven’t signed up for Twitter Ads, you’ll need to do that first. No cost associated with signing up, so do it for the analytics)
  • Once you’re logged into Twitter Ads, click Analytics (in the black bar at the top of the page)
  • You’re in!

I just this did myself. I am looking forward to see what I can learn from the measurements provided.

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10 tips for avoiding Twitter hacks

Another recommended reading link in our security series, “10 tips for avoiding Twitter hacks.”

Suggestions include safeguarding your password:

  • Change your password regularly.
  • Don’t share passwords via email.
  • Limit access to your account.
  • Be careful about logging in.

And don’t give just anyone or anything access to your account:

  • Review your authorized apps.
  • Review your authorized apps.
  • Make sure your accounts are official with Twitter.

All good suggestions. What do you do to safeguard your Twitter account?


Twitter & LinkedIn two-step authentication

Did you know that Twitter and LinkedIn offer two-step authentication to help you secure your accounts? Here are a few articles to provide additional information:

Protecting your LinkedIn Account with Two-Step Verification — Provides a step-by-step video on how to Turn on two-step verification for your account.

Twitter does the two-step, gets serious on security with new authentication feature — the two-step works by sending a pin code via text message to a user’s cell phone.

Getting started with Twitter’s login verification  — a good step-by-step walk-through on the two-step authentication process.

Twitter Introduces Two-Step Authentication — includes a one-minute video covering the two-step authentication process.


Twitter chats for social media and PR pros

Twitter chats are one of my favorite ways to engage with new people. They’re particularly good at meeting new people who are in a specific field, such as public relations. The post “Top 16 Twitter chats for social media and PR pros” has compiled a great list to get you started. A few to note:

  • #blogchat – Sundays at 9 p.m. ET.
  • #brandchat – Wednesdays at 11 a.m. ET.
  • #pr20chat – Tuesdays at 8 p.m. ET.
  • #journchat – Mondays at 8 p.m. ET.

Have any to add?

— Posted by Sandra Fernandez


Too many hasthags

Want to have your Tweet shared? Don’t add too many hashtags! According to this article on PR Daily, “3 types of tweets that are rarely retweeted,” having too many hastags on your tweet reduces the possibility that someone will retweet it.

I agree with this, mostly because I find Tweets with too many hashtags irritating. And I will be less likely to re-share or retweet it if it has more than three. For me, three seems to be the magic number of acceptability.

What about you?

 — Posted by Sandra Fernandez


The dot in Twitter replies

2013.11 twitter-256-blackYou learn something new everyday. I picked this tidbit up from “How To Twitter: Why Do People Put a Period in Front of Tweets?” — if you want your reply or @ message to someone to show up to everyone in your feed, you need to add a period before the @.

Because otherwise, if a tweet starts with an account name, Twitter assumes that this is a Reply, instead of something which is meant for everyone to see. As a result, the only people who will see this pop up in their feed are the two people involved and anyone who follows BOTH of those accounts. If you follow just one or the other, you won’t see this in your general feed.

Thinking that this might be wrong, I looked up it on the Twitter website:

This has nothing to do with @replies directed to you. This is about what @replies you see from people you follow. The default—@ replies to the people I’m following—is probably what you have it set on (98% of people do). That means, if you’re following me, but not following @veronica, you wouldn’t see the tweet above (unless you went to my profile).

The beauty of this is that I can feel free to @reply Veronica without worrying about the fact that only a subset of my followers also follow Veronica, so they won’t know what I’m talking about. My followers will only see my update if they follow both of us (if they have their setting on the default).

We’re trying to avoid the situation of you hearing someone answer a question when you didn’t hear the question (for instance). Also, you don’t have to hear answers to the question from people you don’t want to hear from. (If you’re not following them, you won’t see their answer.)

This is the main thing that people are confused about, I’ve found. There are good reasons for this. For one, it didn’t use to work like this. (Since @replies were just normal tweets at one point, all your followers would see all of your, no matter who you were replying to.) Secondly, we don’t explain it very well (thus, the need for this post). And third, some people do have their setting at “all @ replies”—so they see all the replies people they’re following make, even if they’re not following the person being replied to. Many people I’ve talked to have this setting on and don’t realize what it actually does. (Usually, they just want to see @replies directed to them).

So now I am going to start doing this myself. When a message is more than a reply, I will use the period… and see what happens.

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Facebook access on TweetDeck ends tomorrow

Just a reminder for those of us who have been using TweetDeck as our main dashboard for Twitter and Facebook, etc.: starting tomorrow you will not be able to access Facebook using TweetDeck.

The message from TweetDeck reads:

TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone will be removed from their respective app stores and will stop functioning on May 7. Our Facebook integration will also stop on May 7.

Basically, Twitter bought TweetDeck and now Facebook won’t work on it.

And now I have to decide if I am going to switch over to Hootsuite completely… or find another tool altogether.


Twitter Business Resource Center

Mashable reports (via PR Daily) that Twitter has revamped its Business Resource Center. From PR Daily:

Social media managers can visit to find out more on topics like “The Art of the Tweet,” along with tools and examples of success stories. It also includes a how-to on Twitter Ads self-service function.

Here’s the video:

Or here:


TweetDeck alternatives

In case you missed it, TweetDeck mobile and desktop are going to disappear, if they haven’t already. I don’t know about the rest of you, but I’d moved to TweetDeck’s web application a few months ago when the desktop software started misbehaving consistently. 

Here are some suggestions on alternatives from Entrepreneur:

Suggested Reading:



    Twitter Tools to Try

    Twitter remains my favorite social media tool, but I agree that it can frequently be difficult to manage. It’s especially difficult to determine if you’re being effective. For a few Twitter specific tools, check out those recommended at “6 Twitter Analytics Tools to Improve Your Marketing.”

    I would add Hootsuite and Sprout Social