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A look at YouTube Analytics

Today’s recommended read is “YouTube Analytics for Social Media Marketers.”

Social media marketers need to think critically about each platform, and understanding how your YouTube analytics could improve engagement is no exception.

Source: YouTube Analytics for Social Media Marketers | Sprout Social

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Video Pick: How to Add Annotations to YouTube Videos

youtube-iconsbkgd-fade-1920-800x450Today’s video pick is from one of my favorite sites: Free Technology for Teachers. Though I’m not a teacher. I’ve picked up a lot of useful suggestions on channels, hacks, and other things to do for digital marketing.

I’m not actively using YouTube at this time, but I wanted to make sure I bookmarked this entry for future use. Using video marketing on YouTube is on my “to do” list.

Do you have more YouTube tips to share?

Source: Free Technology for Teachers: How to Add Annotations to YouTube Videos

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YouTube’s Top 100 Brands Report

YouTube’s Top 100 Brands Report

In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last year, with monthly views of branded content up 55 percent since 2014.

Source: YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content

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A Multimedia Roundup: Youtube, Instagram, Vine, and Audio

Just a few posts and articles about multimedia tools.

Learn “How to Add a YouTube Subscribe Button to Your Site” from this post in Mashable. The ability to add a subscription button directly on your site is something that’s relatively new. Doing this should help improve your subscription rates.

Learn “How to make killer Vine and Instagram videos” from this CNN article. Then learn “How To Embed Instagram Photos And Videos” from Idea Girl Media, also “HOW TO embed Instagram Videos in your blog” from Sarah Evans.

David Lee King gives us “12 Tips on Making Better Vine Videos.” This includes:

  • Plan, practice, reshoot.
  • Good lighting is important.
  • Audio is HUGE.
  • Use another lens.
  • Shoot through something else.
  • Use hashtags.

Moving onto audio, I found “5 Services for Creating & Sharing Audio Recordings Online” from Free Technology for Teachers. Recommend are Vocaroo, SoundCloud, Audioboo, Audio Pal, and Record MP3.

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Youtube discontinues username login

The last time I logged in to Youtube I was given the message that next time I have to use my email address.

We no longer support signing into your account with your YouTube username—but you can still access your account:

  • Enter your email address instead of your YouTube username. Your account has an associated email address. If you’re not sure what it is, see below.
  • Your password still works. Your password hasn’t changed—it’s still the same password you’ve been using to sign into YouTube.

You’re still signing into the same account as always—you just need to enter the email address on the account instead of your YouTube username.

More info at Youtube.

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Pin your YouTube Videos

Since Pinterest is now open to everyone, learning what it can and can’t do is going to interest a much larger group than before. For example, did you know that you can pin YouTube videos? ProBlogger has a great post on this topic, How to Add Your YouTube Videos to Pinterest.

Some noted tips in this post:

  • Make sure you have an active YouTube channel.
  • Make sure your videos are branded.
  • Create a Pinterest board specifically for your YouTube channel.
  • Grab your YouTube embedded link.
  • Upload a new pin.
  • Select the appropriate board.
  • Add a description.
  • Add a link to your blog or squeeze page. 

The post includes more detail and screenshots to make it easier.