In an interesting move, Twitter this week announced the launch of Custom timelines, via Tweetdeck. It looks like this is Twitter taking a swipe at Storify’s functionality in archiving conversations around events and hashtags. Here’s more info:
Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.
Each timeline is public and has its own page on twitter.com, making it easy to share so others can follow along in real time as you add more Tweets. And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website.
This will allow people to create powerful streams of information out of Twitter’s public firehose, effectively allowing anyone to curate individual streams of data tailored to a topic. The topics could be literally anything that’s contained in a tweet, including hashtags, a phrase like ‘drinking coffee’ or event-specific keywords like ‘Superbowl’ or ‘TC Disrupt’.
The feature, housed within TweetDeck, sounds very similar to Storify, which lets users pull in tweets and other content from around the Web to create stories about certain events. On Twitter, users can create custom timelines by adding tweets by hand or programming tweets to automatically pop up using the company’s API.
Custom timelines will have their own links and can also be embedded on other sites. Twitter says the feature will roll out over the next few days to TweetDeck on the Web, Chrome and PC, while an updated Mac app is “coming soon.”
I haven’t tested the functionality yet. Have you? If you have, shared it with us.